Welcome to the Neighborhood

Fillmore Street is one of San Francisco’s great treasures. It’s the main shopping and dining district in one of the city’s finest neighborhoods.

Bounded on the east by the ethnic vitality of Japantown, on the south by the nightlife of the Fillmore Jazz District, and on the north by Pacific Heights, with its grand mansions and views of the bay, this is a neighborhood of great diversity. Thrift shops and the trendiest boutiques range from cheap to chic.

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Explore Fillmore

266 shops, restaurants and services along Fillmore Street, from Jackson to Eddy. Zoom in and click a dot.

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Become a Member of Fillmore Merchants Association

Year-round events, concierge walks, festivals and wine walks: the Fillmore Merchants Association offers marketing, community and worldwide awareness.

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Neighborhood

Businesses

Members of the Fillmore Merchants Association

From The New Fillmore

Saving the day, $100 at a timeNov 13, 2026After the ’89 earthquake, Wells Fargo provided cash FLASHBACK | BOB TERRY It was 7:30 in the morning on Tuesday, October 17,…
Delay at the ClayNov 10, 2026STREET TALK | CYNTHIA TRAINA A small architectural detail has become a sizable hurdle in the restoration of the Clay Theater: the…
Remember Fillamento? Share your memories.Oct 19, 2026By BOBBIE JO NICHOLS COOK Once upon a time on Fillmore Street, there was a store called Fillamento. If you remember it,…