Independent and designer boutiques, from contemporary labels to French favorites. Fillmore Street is one of San Francisco’s best places to dress well.
On Fillmore Street
Fashion Boutiques
45RA Japanese brand that aims for creating clothes in harmony with Japanese seasons.
CieloCielo is one of the most distinctive boutiques on Fillmore Street — a women’s shop at 1903 Fillmore, at Bush, with a…
Eileen FisherEileen Fisher makes clothing built on clean lines, simple shapes and sensual fabrics, balancing the timeless with the modern and function with…
Flannel AmericaFlannel is an Australian label founded in 2006 by sisters Kristy and Brooke Lawrence. Its few U.S. stores are in Los Angeles…
Frame DenimFrame is a Los Angeles label known for premium denim with a European sensibility. This Fillmore Street store opened in 2017 in…
Heidi SaysHeidi Says offers edited selections from fine designers and exclusive boutiques around the world: suits, cocktail dresses and luxury lines for the…
In The BlackIn The Black is a marketplace created to give Black-owned businesses access to affordable retail space. It carries clothing, accessories, lifestyle goods…
IsalisIsalis is a women’s boutique at 2326 Fillmore St offering a curated collection of trend-focused pieces each month along with core classics.…
Margaret O’LearyMargaret O’Leary began in San Francisco with a hand-loomed knit line and has grown into one of the city’s most enduring fashion…
MioMio is a women’s boutique on Fillmore Street with an eye for contemporary design from smaller American houses and select European designers…
MudpieMudpie was created in 1976 to bring fine domestic and European children’s clothing and toys to San Francisco. The owner and her…
No Rest for BridgetNo Rest for Bridget is a women's fashion boutique at 1930 Fillmore St, with multi-brand and in-house pieces made for the office,…
PAIGEPaige Adams-Geller and Rosie Huntington-Whiteley are thrilled to debut PAIGE on Fillmore Street. Building off of the success of their recent creative…
Rachel ComeyRachel Comey started her New York label in 2001 and is known for off-kilter, artful clothing, shoes and jewelry. Her own stores…
Rag & BoneRag & Bone was founded in New York in 2002 by Marcus Wainwright and David Neville, two Englishmen who wanted to make…
ReformationReformation launched in Los Angeles in 2009 with a premise that felt almost countercultural at the time: that sustainable production and genuinely…
rutiRuti stocks a mix of women's ready-to-wear, shoes, bags and jewelry, showcasing a carefully-curated collection of chic, modern staples and statement-making accessories,…
SézaneSézane was born in Paris in 2013 when Morgane Sézalory launched what became one of the first digitally-native French fashion brands —…
SVRNSVRN, pronounced "Sovereign," is a Chicago-born fashion boutique at 1928 Fillmore St, at Bush. It opened its San Francisco store in 2024…
The FinerieThe Finerie is an independent women’s boutique at 1909 Fillmore, with a tightly edited selection of clothing and accessories chosen for a…
VELVETIt began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today…
Veronica BeardVeronica Beard was founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard — both married to brothers, both with…
ZURIZURI is a Fillmore Street boutique built around a single conviction: that the most wearable garment in a woman’s wardrobe should also…